The Canadian Media Research Consortium promotes economic, social, and cultural research in Canadian media and communications.
Its partner members are THE York and Ryerson JOINT GRADUATE PROGRAM IN COMMUNICATION AND CULTURE, the UBC GRADUATE SCHOOL OF JOURNALISM, and The Centre d'études sur les médias
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Even in the Digital Era, Canadians Still Have Confidence in Mainstream News Media
The increased competition for attention in the digital era has not significantly eroded public confidence in the mainstream news media, according to a recent poll conducted by Angus Reid Public Opinion for the Canadian Media Research Consortium. Canadians responding to an online survey of a representative national sample of 1,682 adults report high levels of confidence in the reliability and trustworthiness of established news organizations.
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Social Networks Transforming How Canadians Get the News
News is increasingly becoming a shared social experience online for Canadians thanks to new digital platforms and services, according to a recent poll by the Canadian Media Research Consortium. An online survey of a representative national sample of 1,682 adults conducted by Angus Reid Public Opinion found that more than two-thirds of Canadians who visit social networking sites use them to keep up with the news.
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Canadians Value Home Internet Connection More Than Other Media Devices
Canadians value their home Internet connection more than any other medium and younger Canadians have already begun to access most of their information and entertainment programming online.
Of all the devices with which Canadians access news and information, two-in-five would be least willing to give up their home Internet subscription, a recent Canadian Media Research Consortium poll has found.
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Canadian Consumers Unwilling to Pay for News Online
News consumers, long used to getting their news free, are balking at the idea of having to pay for content online. For the last few years, operators have been scrambling to find a new model that will generate sufficient revenue to keep them afloat. Many, including the New York Times, have seized on paywalls as the panacea for what ails the news business but consumers are not prepared to go along, according to a survey by the Canadian Media Research Consortium and Vision Critical.
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