Report Card on Canadian News Media
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01 Report Card on Canadian News...
02 Part One:
03 The Areas We Examined...
04 Interest in News
05 Where Canadians Get Their News
06 North American and European...
07 National and Local Canadian...
08 News on the Internet
09 Top Internet Sites for...
10 Canadians Watch Canadian...
11 Canadians Have Routines...
12 Part Two:
13 Elements of Credibility
14 Media Accuracy
15 Quote
16 Reporter Bias: Canada
17 Reporter Bias: U.S.
18 Quote
19 Fairness and Balance
20 Fairness and Balance
21 Media Accountability
22 Media Responsiveness
23 Sensationalism and Trust
24 Quote
25 Are the Media Independent?
26 Who Influences the News?
27 Consolidation & Ownership
28 Role of the Media in Society
29 Comparing News Media
30 Satisfaction with Aspects...
31 Quote
32 Understanding News Stories
33 Features of the French (Quebec)...
34 Interest in News
35 Media Role in Society
36 Television vs. Newspapers
37 Part Three:
38 Report Card
39 Methodology
40 Research Team and Links

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  • A majority of Canadians — 57% — still watches or listens to news at regular times

  • The rest check in from time to time. We call them “news grazers”

  • However, the number of Canadians who watches or listens at regular times is dropping

  • The trend supports the theory that checking in from time to time or browsing for news will increasingly become the norm, as news organizations provide news geared to this style of news consumption.

  • Not surprisingly, only 32% of 19–25 group are routine watchers; 67% are browsers. Young people are less likely to watch or listen at regular times. They are the heaviest Internet users and this medium is ideal for browsing or grazing.

  • The trend towards browsing is even more pronounced in the US. Slightly more than than half of viewers and listeners tune in at regular times. 5% more Americans than Canadians fall in the grazer category.

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