CANADIANS ARE SPENDING MORE TIME ONLINE — BUT NOT AT THE EXPENSE OF THE TRADITIONAL MEDIA
The Canadian Internet Project examines attitudes, access, and engagement online, as well as conventional media use and growth in emerging technologies.
- Is traditional media use enhanced or replaced by the Internet?
- What digital divides continue to exist?
- How has high-speed broadband revolutionized Internet use?
- Are entertainment uses of the Internet surpassing the popularity of news and information-seeking online?
- How rapidly is mobile and wireless Internet use growing in Canada?
- What are the most popular online activities, particularly for younger Canadians?
- What are the most important trends in Internet use?
- How does Canada compare with other countries around the world?
About The Canadian Internet Project (CIP)
The Canadian Internet Project is a longitudinal study of the Internet, conventional media and emerging technologies in Canada. Results from the 2007 survey complement its benchmark study conducted in 2004. CIP examines use and non-use patterns as well as Canadians’ attitudes and behaviour towards media and technology. Through CIP’s affiliation with the World Internet Project — a network of research centres in 28 countries throughout the world — Canadian media activities are presented in global perspective. Led by some of Canada’s leading researchers in this field, the study provides a detailed analysis of the Internet, media and technology in Canada that will be of interest to policy makers, businesses, the media and the cultural industries. CIP member partners include: the Canadian Media Research Consortium, Government of Canada (Canadian Heritage, Treasury Board of Canada Secretariat), Ontario Media Development Corporation, Telefilm Canada, Bell University Laboratories, Interactive Advertising Bureau of Canada, eBay Canada, CBC, and CRTC. For more information, please see www.ciponline.ca
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The Internet and Traditional Media: Uses, attitudes, and trends
This presentation looks at Canada's changing media environment and how citizens search for information. Although the Internet is transformative, the traditional media remain central.
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