Even in the Digital Era, Canadians Still Have Confidence in Mainstream News Media

The increased competition for attention in the digital era has not significantly eroded public confidence in the mainstream news media, according to a recent poll conducted by Angus Reid Public Opinion for the Canadian Media Research Consortium. Canadians responding to an online survey of a representative national sample of 1,682 adults report high levels of confidence in the reliability and trustworthiness of established news organizations.

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Social Networks Transforming How Canadians Get the News

News is increasingly becoming a shared social experience online for Canadians thanks to new digital platforms and services, according to a recent poll by the Canadian Media Research Consortium. An online survey of a representative national sample of 1,682 adults conducted by Angus Reid Public Opinion found that more than two-thirds of Canadians who visit social networking sites use them to keep up with the news.

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Canadians Value Home Internet Connection More Than Other Media Devices

Canadians value their home Internet connection more than any other medium and younger Canadians have already begun to access most of their information and entertainment programming online. Of all the devices with which Canadians access news and information, two-in-five would be least willing to give up their home Internet subscription, a recent Canadian Media Research Consortium poll has found. More »

Canadian Consumers Unwilling to Pay for News Online

News consumers, long used to getting their news free, are balking at the idea of having to pay for content online. For the last few years, operators have been scrambling to find a new model that will generate sufficient revenue to keep them afloat. Many, including the New York Times, have seized on paywalls as the panacea for what ails the news business but consumers are not prepared to go along, according to a survey by the Canadian Media Research Consortium and Vision Critical. More »

State of the Media in Canada

The future of Canadian journalism is uncertain. It depends not only on the development of new business models and revenue streams for the conventional media, but also on its ability to adapt to the new digital environment and to engage audiences in spite of increasing competition for their attention. Journalists, politicians, and the public need to examine Canada’s news media and theorize what its future holds. In response, the CMRC has undertaken a study that looks into the changing media landscape, emerging alternative news models, and audience attitudes. More »

Candian Internet Project

A partner in the World Internet Project, the Canadian Internet Project conducts periodic representative national surveys of Internet use, conventional media use, and audience attitudes. The surveys explore the reported behaviour and attitudes of Internet users and non-users, and investigate the economic, cultural, and social implications of the Internet in Canada. Its latest survey, Canada Online! The Internet, Media and Emerging Technologies, offers insights into both new and conventional media use in Canada and the social, economic and cultural impact the Internet is having on Canadians. More »

The Credibility Gap

Released in 2004, the Consortium’s first survey on audience attitudes toward the media was the first independent study of its kind in Canada. The relationship between Canadians and their news media was not as bad as anticipated. Canadians wanted Canadian news, and they were slightly more positive in general than U.S. respondents around key measures of media credibility. Four years later, the Consortium once again contacted Canadians to find out if their attitudes toward the media had changed. While there are signs of declining interest and increasing cynicism among audiences, more Canadians appear to be consuming news via digital platforms. And it appears that they may be going online because of a preference for quality content. More »

Online Canadians and News

This study looks at daily media use and news consumption. It consists of 1,000 interviews, and its key objective is to understand the interplay of the internet and traditional media among those who have access to both. More »

News Audiences in Quebec

In a world saturated with news and information, the overall time spent accessing them with not increase. It is reasonable to believe that legacy media audiences will diminish as people increasingly go online for news and information. How quickly will this happen? How big will the online migration be? Which media will benefit, or which will lose from this? What are the factors that will affect audience attitudes and behaviour? In 2007, the CEM launched a multi-year research program that looks into the evolution of audience news behaviour and practices in Quebec. It conducted its first survey of Québécois francophones in the beginning of 2007, followed by a second survey in 2009. These surveys look into what kinds of media that audiences regularly access for news, how long they spend consuming news and information, and which news topics interest them most.


Quality in Journalism

This project aims to understand how journalists in Quebec define quality in journalism. Researchers conducted a series of 60-minute, semi-structured interviews, which sampled 66 journalists, news managers, and executives in the Montreal news media.

Fairness in the Media
This survey probes the perceptions of journalists and newsmakers as to what constitutes fairness in news coverage. It involves interviews with members of the Parliamentary Press Gallery and Members of Parliament. More »

The Network for Journalism Excellence

Launched as an outgrowth of the Consortium’s first Credibility study in 2004, this project aims to develop an inventory of journalistic best practices and public expectations through surveys of journalists, focus groups, and public forums, intending to promote the discussion of excellence in the industry and to develop mid-career training opportunities for journalists. The project involves colleagues from several universities and media organizations. More »

Public Financing of Television Programs in Canada

Various sources estimate the public financing of independent productions to be 50 to 60 per cent of total production costs in Canada, depending on the level of aggregation and the type of program considered. While a very high amount of public dollars go toward television production financing, we do not know how they are distributed according to a number of key factors: audience share, broadcaster, type of television program, producer, and how effective the programs are in achieving their public policy goals. This project aims to draw a complete portrait of public financing of television programs in Canada from existing public data and the analysis of previous research, including academic, private sector, and government reports.

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