6th World Media Economics Conference
Montréal, Canada
May 12-15, 2004
PROCEEDINGS
THURSDAY, MAY 13
9:00-10:15
THEME SESSION - Media Concentration and
Market Failure
Moderator: Robert G. Picard, Jönköping University, Sweden
Local Media Concentration
in America Eli M. Noam, Columbia Business School, United States
Media Concentration
in the U.S. and European Union: A Comparative Analysis Alan B.
Albarran, The University of North Texas, United States; Bozena I.
Mierzejewska, University of St. Gallen, Switzerland
Concentration and Vertical
Integration in the European Television Production Market Mercedes
Medina, University of Navarra, Spain; Monica Herrero, University of
Navarra, Spain
Cinema Distribution
and Exhibition in Austria - An Analysis of the Economics of
Market Failure and Imperfect Competition Paul Murschetz, University
of Cologne, Germany; Bozena I. Mierzejewska, University of St. Gallen,
Switzerland
10:30-12:00
OPEN SESSION - Issues in Media Firm Culture,
Control and Governance
Moderator: Bozena I. Mierzejewska, University of St. Gallen,
Switzerland
Who Sits on the Board of Publicly
Traded Newspaper Companies? Ties to Financial Institutions and Leading
Advertisers Soontae An, Kansas State University, United States;
Hyun Seung Jin, Kansas State University, United States
Empirical Analysis on the Capital Operation
Effect of Media Industry in Mainland China Guo Miao (Ph.D. Student),
Tsinghua University, P.R. China
AOL Time Warner and WorldCom
Corporate Governance and Diffusion of Authority Richard A. Gershon,
Western Michigan University, United States; Abubakar D. Alhassan,
University of Florida, United States
An Analysis of Media Cultures: Radio
and TV Stations, Newspaper and Magazine Companies Li-chuan Mai,
Beijing Normal University; Zhuhai Campus, P.R. Chin
Joint Venture, Managerial Control and Editorial Change: A
Case Study of The Modern Man and the Implications for Foreign Participation
in China’s Media Market Yiu Ming To, Hong Kong Baptist
University, Hong Kong
13:15-14:30
THEME SESSION - Media Firms Strategy
at Work
Moderator: Hsiang Iris Chyi, The Chinese University of Hong
Kong, Hong Kong
Diversification Strategy, Diversity
and Performance among Publishing Companies Hans van Kranenburg,
University of Maastricht, The Netherlands
Globalization through Partnerships:
Examining Cross-Border Acquisitions and International Joint Ventures
in the World Media Markets Sylvia M. Chan-Olmsted, University
of Florida, United States Byeng-Hee Chang, University of Florida,
United States
Home Country Advantage, Ownership
Advantage and Transnational Advertising Agencies: Implications for
Media Companies Dan Shaver, The University of Central Florida,
United States; Mary Alice Shaver, The University of Central Florida,
United States
Western Media Corporations’
Strategic Behavior in Transitional and Emerging Markets Zhan Li
(Ph.D. Candidate), The Ohio State University, United States; John
Dimmick, The Ohio State University, United States
14:30-15:15
MINI SESSION - Media and Economic Decisions
Moderator: Alfonso Sanchez-Tabernero, University of Navarra,
Spain
Media and Manias: News and Economic
Decision-Making Dominique Augey, Université Aix-Marseille;
France Colette Brin, Université Laval, Canada
The Media Attention Hypothesis
Martin Boyer, HEC Montréal, Canada
15:30-16:30
PANEL SESSION - Specific Canadian Issues
Moderator: Fred Fletcher, York University, Canada, and Chair,
Canadian Media Research Consortium
Recoupment on Subsidised Feature
Films and Television Programs: The Canadian Experience Stuart
McFadyen, University of Alberta, Canada; Adam Finn, University of
Alberta, Canada; Allan Brown, Griffith University, Australia; Colin
Hoskins, University of Alberta, Canada
Television and Cultural Identity: Lessons from the Canadian
Model Jean-Pierre LeGoff, HEC Montréal, Canada
Globilazation of Culture: The Value
of Internet Access to Canadians Adam Finn, University of Alberta,
Canada; Stuart McFadyen, University of Alberta, Canada; Wiktor Adamowicz,
University of Alberta, Canada; Wuyang Wu, University of Alberta, Canada
16:30-17:30
PANEL SESSION - Media Deregulation and Policy
in the UK
Moderator: Florian Sauvageau, Université Laval, Canada
Regulatory Change in the Convergence
Era: The Economic Significance of the UK Communication Act 2003
David H. Goff, University of Southern Mississippi, United States
Regulating The BBC Martin Cave,
Warwick Business School, United Kingdom; Richard Collins, Open University,
United Kingdom; Peter Crowther, LeBoeuf, Lamb, Greene & MacRae,
United Kingdom
Media Deregulation and Broadcasting
Rights: A Case Study of Scottish Football Ian Elliott, Glasgow
Caledonian University, United Kingdom Lisa Fingland, Glasgow Caledonian
University, United Kingdom
FRIDAY, MAY 14
8:45-10:00
OPEN SESSION - Issues in the Offline
Newspaper Industry
Moderator: Li-chuan Mai, Beijing Normal University, Zhuhai
Campus, P.R. China
Newspaper Circulation Size, Circulation
Type, and Marketing and Circulation Costs Robert G. Picard, Jönköping
University, Sweden
Comparing the Effects of Official
and Price on Circulation of Newspapers, using China as an Example
Chen Zhongyuan, China Education Press Agency, P.R. China
Caught in the Churn: The Effects
of Sequential Ownership Changes on a Newspaper’s Content
Miles Maguire, University of Wisconsin Oshkosh, United States
Plan to Develop the Portuguese Regional
and Local Press Paulo Faustino, Independente Universidade, Portugal
10:15-11:00
MINI SESSION - Theoretical and Methodological
Considerations
Moderator: Mary Alice Shaver, University of Central Florida,
United States
Cultural Industries Economics
Claude Martin, Université de Montréal, Canada
Researching Media Management
and Media Economics: Methodological Approaches and Issues Gillian
Doyle, University of Stirling, United Kingdom; Simon Frith, University
of Stirling, United Kingdom
11:00-12:15
THEME SESSION - Competition in the Media
Industry: From Theory to Practice
Moderator: John Dimmick, The Ohio State University, United
States
A Helical Model of Media Competition,
Innovation and Performance Richard van der Wurff, University of
Amsterdam, The Netherland
Competition between Public Service and Commercial Television
in the European Market Alfonso Sanchez-Tabernaro, University
of Navarra, Spain
Intensive Competition
and Company Failures in Subscription Pay Television: Some European
Experiences Nikos Leandros, Panteion University of Social and
Political Sciences, Greece; George Tsourvakas Aristotle University
of Thessaloniki, Greece
Effects of Award Competitions on
Market Competition in the Motion Picture Industry Mark A.A.M.
Leenders, University of Amsterdam, The Netherlands; Gerda Gemser,
University of Groningen, The Netherlands; Nachoem M. Wijnberg, University
of Groningen, The Netherlands
13:30-15:00
OPEN SESSION - Issues in the Television
Industry
Moderator: George Tsourvakas, Aristotle University of Thessaloniki,
Greece
The Changing Role of Public Broadcasting
System in the Television Markets Marco Gambaro, University of
Milan, Italy
The Long, Hard Road to Digital
Television in Europe Allan Brown, Griffith University, Australia;
Robert G. Picard, Jönköping University, Sweden
A Multi-Channel and Multi-Service
Television Platform: The Case of BskyB Benedetta Prario (Ph.D.
Student), University of Lugano, Switzerland
The Development of Pay Television
in Australia Rodney Tiffen, University of Sydney, Australia
Exploring Factors Affecting the Evaluation
of Cable Network Brand Extension Byeng-Hee Chang (Ph.D. Student),
University of Florida, United States; Jiang Bae (M.A. Student), University
of Florida, United States; Seung-Eun Lee (Ph.D. Student), University
of Florida, United States
15:15-16:15
OPEN SESSION - Issues in the Online Newspaper
Industry
Moderator: Hans van Kranenburg, University of Maastricht, The
Netherlands
Online Newspapers: A Substitute for
Print Newspapers and Other Information Channels? Ester de Waal,
University of Amsterdam, The Netherlands; Klaus Schoenbach, University
of Amsterdam, The Netherlands; Edmund Lauf, University of Amsterdam,
The Netherlands
Who Would Pay for Online News? An Empirical
Study on the Viability of the Subscription Model Hsiang Iris Chyi,
The Chinese University of Hong Kong, Hong Kong
Online Business Models in Greece
and the UK: A Case of Specialist Vs Generic and State-Owned Vs Privately
Controlled Online News Media Alexandros Arampatzis, Edge Hill
University College, United Kingdom
16:15-17:15
PANEL SESSION - Market Analysis, Problems
and Challenges of Introducing Digital Television and Interactive Television
into Asia: Three Major Case Studies of China, Korea and Taiwan
Moderator: Stuart McFadyen, University of Alberta, Canada
HDTV and Interactive TV: Promises
and Challenges in China T.Y. Lau, University of Washington, United
States; Feng Guangchao, Henan University, P.R. China
Pricing Strategies of Internet VOD
Services and their Impact on the Broadcast Market in Korea Sora
Park, Kwangwoon University, South Korea Byoung-sun; Kim, Yonsei University,
South Korea
The Co-opetition Analysis of Digital
Television and Broadcasting Video Platform in Taiwan Yiu-li Liu,
National Chengchi University, Taiwan
SATURDAY, MAY 15
8:45-10:15
OPEN SESSION - Issues in Cultural Diversity
and Proximity
Moderator: Piet Bakker, University of Amsterdam, The Netherlands
Cultural Diversity in the
Movie Industry: A Cross-National Study François Moreau,
Conservatoire national des Arts et Métiers (Paris); France
Stéphanie Peltier, Université de Paris, France
The Ecology of a Dual Television Market:
Competition and Diversity in the Netherlands Andrea Roth, University
of Amsterdam, The Netherlands
Emerging Korean Film Industry:
A Case Study on the Strong Presence of Korean Film in the Domestic
Market Lee Moon Haeng, Sung Kyun Kwan University, South Korea
Cultural Proximity and the Type of Korean
Television Programs in the Asian Market Mi-kyung Kim, Chungwoon
University, South Korea
Diversity in Media Content: An Agenda
for Diversity Research in Media Industries Sangho Seo (Ph.D. Student),
The Pennsylvania State University, United States
10:30-12:00
THEME SESSION -- Technological Environment:
Forging New Business Models
Moderator: Gillian Doyle, University of Stirling, United Kingdom
Remuneration in Cyberspace: To Conceive
Information like a Public Good Jean-François Morin (M.A.
Candidate), Université Laval, Canada
Balancing Business and Public
Interest: Theoretical Scenarios on How Standardization and Copyrights
Regimes Impact the Structure, Conduct and Performance of the Market
for Learning Objects Metthijs Leendertse, Universy of Amsterdam,
The Netherlands
The End of the CD as We Know It...
Piet Bakker, University of Amsterdam, The Netherlands
Determinants of Webcasting Business
Models: A Comparative Study of South Korean and United States Leading
Webcasters Louise Ha, Bowling Green State University, United States;
Richard Ganahl, Bowling Green State University, United States
TIVO - The Next Big
Thing? DVRs and Television Advertising Models Eileen O’Neill,
Arizona State University, United States Marianne Barrett, Arizona
State University, United States