Montréal, Canada
May 12-15, 2004


PROCEEDINGS

THURSDAY, MAY 13

9:00-10:15
THEME SESSION - Media Concentration and Market Failure

Moderator: Robert G. Picard, Jönköping University, Sweden

Local Media Concentration in America Eli M. Noam, Columbia Business School, United States

Media Concentration in the U.S. and European Union: A Comparative Analysis Alan B. Albarran, The University of North Texas, United States; Bozena I. Mierzejewska, University of St. Gallen, Switzerland

Concentration and Vertical Integration in the European Television Production Market Mercedes Medina, University of Navarra, Spain; Monica Herrero, University of Navarra, Spain

Cinema Distribution and Exhibition in Austria - An Analysis of the Economics of Market Failure and Imperfect Competition Paul Murschetz, University of Cologne, Germany; Bozena I. Mierzejewska, University of St. Gallen, Switzerland

10:30-12:00
OPEN SESSION - Issues in Media Firm Culture, Control and Governance

Moderator: Bozena I. Mierzejewska, University of St. Gallen, Switzerland

Who Sits on the Board of Publicly Traded Newspaper Companies? Ties to Financial Institutions and Leading Advertisers Soontae An, Kansas State University, United States; Hyun Seung Jin, Kansas State University, United States

Empirical Analysis on the Capital Operation Effect of Media Industry in Mainland China Guo Miao (Ph.D. Student), Tsinghua University, P.R. China

AOL Time Warner and WorldCom Corporate Governance and Diffusion of Authority Richard A. Gershon, Western Michigan University, United States; Abubakar D. Alhassan, University of Florida, United States

An Analysis of Media Cultures: Radio and TV Stations, Newspaper and Magazine Companies Li-chuan Mai, Beijing Normal University; Zhuhai Campus, P.R. Chin

Joint Venture, Managerial Control and Editorial Change: A Case Study of The Modern Man and the Implications for Foreign Participation in China’s Media Market Yiu Ming To, Hong Kong Baptist University, Hong Kong

13:15-14:30
THEME SESSION - Media Firms Strategy at Work

Moderator: Hsiang Iris Chyi, The Chinese University of Hong Kong, Hong Kong

Diversification Strategy, Diversity and Performance among Publishing Companies Hans van Kranenburg, University of Maastricht, The Netherlands

Globalization through Partnerships: Examining Cross-Border Acquisitions and International Joint Ventures in the World Media Markets Sylvia M. Chan-Olmsted, University of Florida, United States Byeng-Hee Chang, University of Florida, United States

Home Country Advantage, Ownership Advantage and Transnational Advertising Agencies: Implications for Media Companies Dan Shaver, The University of Central Florida, United States; Mary Alice Shaver, The University of Central Florida, United States

Western Media Corporations’ Strategic Behavior in Transitional and Emerging Markets Zhan Li (Ph.D. Candidate), The Ohio State University, United States; John Dimmick, The Ohio State University, United States

14:30-15:15
MINI SESSION - Media and Economic Decisions

Moderator: Alfonso Sanchez-Tabernero, University of Navarra, Spain

Media and Manias: News and Economic Decision-Making Dominique Augey, Université Aix-Marseille; France Colette Brin, Université Laval, Canada

The Media Attention Hypothesis Martin Boyer, HEC Montréal, Canada

15:30-16:30
PANEL SESSION - Specific Canadian Issues

Moderator: Fred Fletcher, York University, Canada, and Chair, Canadian Media Research Consortium

Recoupment on Subsidised Feature Films and Television Programs: The Canadian Experience Stuart McFadyen, University of Alberta, Canada; Adam Finn, University of Alberta, Canada; Allan Brown, Griffith University, Australia; Colin Hoskins, University of Alberta, Canada

Television and Cultural Identity: Lessons from the Canadian Model Jean-Pierre LeGoff, HEC Montréal, Canada

Globilazation of Culture: The Value of Internet Access to Canadians Adam Finn, University of Alberta, Canada; Stuart McFadyen, University of Alberta, Canada; Wiktor Adamowicz, University of Alberta, Canada; Wuyang Wu, University of Alberta, Canada

16:30-17:30
PANEL SESSION - Media Deregulation and Policy in the UK

Moderator: Florian Sauvageau, Université Laval, Canada

Regulatory Change in the Convergence Era: The Economic Significance of the UK Communication Act 2003 David H. Goff, University of Southern Mississippi, United States

Regulating The BBC Martin Cave, Warwick Business School, United Kingdom; Richard Collins, Open University, United Kingdom; Peter Crowther, LeBoeuf, Lamb, Greene & MacRae, United Kingdom

Media Deregulation and Broadcasting Rights: A Case Study of Scottish Football Ian Elliott, Glasgow Caledonian University, United Kingdom Lisa Fingland, Glasgow Caledonian University, United Kingdom

FRIDAY, MAY 14

8:45-10:00
OPEN SESSION - Issues in the Offline Newspaper Industry

Moderator: Li-chuan Mai, Beijing Normal University, Zhuhai Campus, P.R. China

Newspaper Circulation Size, Circulation Type, and Marketing and Circulation Costs Robert G. Picard, Jönköping University, Sweden

Comparing the Effects of Official and Price on Circulation of Newspapers, using China as an Example Chen Zhongyuan, China Education Press Agency, P.R. China

Caught in the Churn: The Effects of Sequential Ownership Changes on a Newspaper’s Content Miles Maguire, University of Wisconsin Oshkosh, United States

Plan to Develop the Portuguese Regional and Local Press Paulo Faustino, Independente Universidade, Portugal

10:15-11:00
MINI SESSION - Theoretical and Methodological Considerations

Moderator: Mary Alice Shaver, University of Central Florida, United States

Cultural Industries Economics Claude Martin, Université de Montréal, Canada

Researching Media Management and Media Economics: Methodological Approaches and Issues Gillian Doyle, University of Stirling, United Kingdom; Simon Frith, University of Stirling, United Kingdom

11:00-12:15
THEME SESSION - Competition in the Media Industry: From Theory to Practice

Moderator: John Dimmick, The Ohio State University, United States

A Helical Model of Media Competition, Innovation and Performance Richard van der Wurff, University of Amsterdam, The Netherland

Competition between Public Service and Commercial Television in the European Market Alfonso Sanchez-Tabernaro, University of Navarra, Spain

Intensive Competition and Company Failures in Subscription Pay Television: Some European Experiences Nikos Leandros, Panteion University of Social and Political Sciences, Greece; George Tsourvakas Aristotle University of Thessaloniki, Greece

Effects of Award Competitions on Market Competition in the Motion Picture Industry Mark A.A.M. Leenders, University of Amsterdam, The Netherlands; Gerda Gemser, University of Groningen, The Netherlands; Nachoem M. Wijnberg, University of Groningen, The Netherlands

13:30-15:00
OPEN SESSION - Issues in the Television Industry

Moderator: George Tsourvakas, Aristotle University of Thessaloniki, Greece

The Changing Role of Public Broadcasting System in the Television Markets Marco Gambaro, University of Milan, Italy

The Long, Hard Road to Digital Television in Europe Allan Brown, Griffith University, Australia; Robert G. Picard, Jönköping University, Sweden

A Multi-Channel and Multi-Service Television Platform: The Case of BskyB Benedetta Prario (Ph.D. Student), University of Lugano, Switzerland

The Development of Pay Television in Australia Rodney Tiffen, University of Sydney, Australia

Exploring Factors Affecting the Evaluation of Cable Network Brand Extension Byeng-Hee Chang (Ph.D. Student), University of Florida, United States; Jiang Bae (M.A. Student), University of Florida, United States; Seung-Eun Lee (Ph.D. Student), University of Florida, United States

15:15-16:15
OPEN SESSION - Issues in the Online Newspaper Industry

Moderator: Hans van Kranenburg, University of Maastricht, The Netherlands

Online Newspapers: A Substitute for Print Newspapers and Other Information Channels? Ester de Waal, University of Amsterdam, The Netherlands; Klaus Schoenbach, University of Amsterdam, The Netherlands; Edmund Lauf, University of Amsterdam, The Netherlands

Who Would Pay for Online News? An Empirical Study on the Viability of the Subscription Model Hsiang Iris Chyi, The Chinese University of Hong Kong, Hong Kong

Online Business Models in Greece and the UK: A Case of Specialist Vs Generic and State-Owned Vs Privately Controlled Online News Media Alexandros Arampatzis, Edge Hill University College, United Kingdom

16:15-17:15
PANEL SESSION - Market Analysis, Problems and Challenges of Introducing Digital Television and Interactive Television into Asia: Three Major Case Studies of China, Korea and Taiwan

Moderator: Stuart McFadyen, University of Alberta, Canada

HDTV and Interactive TV: Promises and Challenges in China T.Y. Lau, University of Washington, United States; Feng Guangchao, Henan University, P.R. China

Pricing Strategies of Internet VOD Services and their Impact on the Broadcast Market in Korea Sora Park, Kwangwoon University, South Korea Byoung-sun; Kim, Yonsei University, South Korea

The Co-opetition Analysis of Digital Television and Broadcasting Video Platform in Taiwan Yiu-li Liu, National Chengchi University, Taiwan

SATURDAY, MAY 15

8:45-10:15
OPEN SESSION - Issues in Cultural Diversity and Proximity

Moderator: Piet Bakker, University of Amsterdam, The Netherlands

Cultural Diversity in the Movie Industry: A Cross-National Study François Moreau, Conservatoire national des Arts et Métiers (Paris); France Stéphanie Peltier, Université de Paris, France

The Ecology of a Dual Television Market: Competition and Diversity in the Netherlands Andrea Roth, University of Amsterdam, The Netherlands

Emerging Korean Film Industry: A Case Study on the Strong Presence of Korean Film in the Domestic Market Lee Moon Haeng, Sung Kyun Kwan University, South Korea

Cultural Proximity and the Type of Korean Television Programs in the Asian Market Mi-kyung Kim, Chungwoon University, South Korea

Diversity in Media Content: An Agenda for Diversity Research in Media Industries Sangho Seo (Ph.D. Student), The Pennsylvania State University, United States

10:30-12:00
THEME SESSION -- Technological Environment: Forging New Business Models

Moderator: Gillian Doyle, University of Stirling, United Kingdom

Remuneration in Cyberspace: To Conceive Information like a Public Good Jean-François Morin (M.A. Candidate), Université Laval, Canada

Balancing Business and Public Interest: Theoretical Scenarios on How Standardization and Copyrights Regimes Impact the Structure, Conduct and Performance of the Market for Learning Objects Metthijs Leendertse, Universy of Amsterdam, The Netherlands

The End of the CD as We Know It... Piet Bakker, University of Amsterdam, The Netherlands

Determinants of Webcasting Business Models: A Comparative Study of South Korean and United States Leading Webcasters Louise Ha, Bowling Green State University, United States; Richard Ganahl, Bowling Green State University, United States

TIVO - The Next Big Thing? DVRs and Television Advertising Models Eileen O’Neill, Arizona State University, United States Marianne Barrett, Arizona State University, United States