Report Card on Canadian News Media
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01 Report Card on Canadian News...
02 Part One:
03 The Areas We Examined...
04 Interest in News
05 Where Canadians Get Their News
06 North American and European...
07 National and Local Canadian...
08 News on the Internet
09 Top Internet Sites for...
10 Canadians Watch Canadian...
11 Canadians Have Routines...
12 Part Two:
13 Elements of Credibility
14 Media Accuracy
15 Quote
16 Reporter Bias: Canada
17 Reporter Bias: U.S.
18 Quote
19 Fairness and Balance
20 Fairness and Balance
21 Media Accountability
22 Media Responsiveness
23 Sensationalism and Trust
24 Quote
25 Are the Media Independent?
26 Who Influences the News?
27 Consolidation & Ownership
28 Role of the Media in Society
29 Comparing News Media
30 Satisfaction with Aspects...
31 Quote
32 Understanding News Stories
33 Features of the French (Quebec)...
34 Interest in News
35 Media Role in Society
36 Television vs. Newspapers
37 Part Three:
38 Report Card
39 Methodology
40 Research Team and Links

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  • We define credibility as a mixture of accuracy and impartiality

  • On the issue of accuracy, one of the most significant measures of news credibility, an overwhelming number of Canadians believe the news media get the facts straight

  • In Canada, the bad news is fully one-third or 31% of Canadians think news reports are inaccurate that's almost one in every 3 Canadians

  • The good news is—it could be worse. In the United States, the perceptions of accuracy are reversed with 56% of Americans thinking news reports are inaccurate

  • What is interesting to note here is the difference between perception and reality. Our study found that almost 60% of Canadians believe the news media get the facts straight.

  • This finding is rather surprising considering that according to content analyses completed in the United States, approximately one in two newspaper stories contain at least one error. Some might say that Canadians are not as critical of the media as they should be...or perhaps they don't consider the mistakes they do see as all that relevant.

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